The Judies presents a fresh take on traditional tailoring with this Autumn Winter 2018 Collection. Primarily taking inspiration from the 1950’s working class Teddy Boy and Girl gangs who roamed the streets of London wearing luxury tailored garments that were created by Savile Row tailors of the time. A vast contrast was apparent between the London backdrop still scattered with rubble from the war and the exquisite garments worn by the young adolescents.
The Judies target customer will be young, working professional, urban women who are confident, driven and who look for quality, good design and individuality in their dress sense. The collection uses traditional tailoring elements pairedwith more relaxed silhouettes.