ALLY is a conceptual brand that explores and celebrates the imperfections of the natural, female form. The Autumn/Winter 2019/20 womenswear collection is created from textured, layered pieces. Each layer showcases different parts of the body through considered cut-out sections.
Inspiration is taken from primary photography of natural body developments such as stretch marks, vitiligo and scarring. Life drawing influenced by the artist Egon Schiele inspires the bold colour story, showcasing a unique edge to femininity. The exclusive ready-to-wear collection is produced for the chic 21 – 35 year old woman with the focus on bringing confidence, and reconnection to the wearer.