Hygge is a Scandinavian cultural concept in which there is no direct analouge to English, however it can be likened to words such as cosy, well-being and togetherness which cover a fraction of its definition. It is a feeling rather than a physical presence and is often connected socially. It is the art of creating intimacy and can be felt peoples behaviour towards one another as well as in many other things and situations, most often hygge involves being with friends and family, eating, drinking and having a good time. This Scandinavian concept is the inspiration behind The System.
Simple. Sensual. Beautiful. Timeless. Functional - The System consists of five design values. These values form the foundation of its aesthetic and are the creative anchors of the brand where the clothing is designed to fit both people and their lifestyles.
The System is clothing designed to remove daily constraints of the wearer. It is a systematic approach to dressing where the brand does not focus on being trend-led, instead the designs are minimal and sophisticated and the fabrics are luxurious and sensual. The colour palette is neutral with accents of colour allowing the pieces to transcend through seasons without dating.