C I S S Y
C I S S Y is a UK based luxury lingerie brand which values each and every woman through petite and plus-sized lingerie. The aim is to help women feel empowered, engaged, educated and supported at all times. By doing this C I S S Y provides handcrafted lace, with the most luxurious silk within trend led designs to create a physical embodiment of positivity, creating an emotional value with something which lasts forever. The targeted consumers (Millennial and Generation Z) prize brands that offer sensorial experiences and products which support their mental and emotional well-being and although C I S S Y’s main profit is from the products, by helping women through positive messaging, inclusive wellbeing events and charitable products, a stronger connection is created to the brand.