Danika Morris

‘RE’ IS A TREND FORECASTING PUBLICATION THAT USES HAND GENERATED CONTENT TO PROVIDE CREATIVE DIRECTION WITHIN THE WOMENSWEAR SECTOR, FOR THE SEASON AUTUMN/WINTER 19/20.

MACRO TREND: REACT
IN RESPONSE TO THE EVER-INCREASING PRESSURES ON BOTH THE POPULATION AND THE PLANET, CONSUMERS TAKE A STEP BACKWARDS, SIMPLIFYING THEIR LIVES IN ORDER TO MOVE FORWARDS.

WITH THIS COMES THE REALISATION THAT IN A SOCIETY OF OVERCONSUMPTION, MATERIAL AND PROCESSED GOODS DO NOT ENHANCE HEALTH NOR HAPPINESS.  IN RESPONSE, CLUTTER, DISTRACTIONS AND NEGATIVITY ARE REMOVED, ENABLING THE IDENTIFICATION OF WHAT BRINGS THE MOST VALUE AND JOY TO LIFE. LIVING WITH INTENTION AND PURPOSE, EXPENDITURE, STRESS AND ENVIRONMENTAL FOOTPRINT DECREASE SIGNIFICANTLY. IN HAVING LESS, MORE IS FOUND.

EACH OF THE THREE MICRO TRENDS WITHIN ‘REACT’ FOCUSSES ON A RELATED PRODUCT CATEGORY, EXPLORING THE POSSIBILITIES OF FLAT-PACK PRODUCT DESIGN AND CONSTRUCTION. THROUGH USING RECYCLED MATERIALS, WITHOUT THE USE OF MACHINERY, STITCHING OR GLUE, CONSUMER DESIRE FOR SIMPLICITY, SPACE REDUCTION AND TIME ARE FULFILLED. EACH PRODUCT PROVIDED INSPIRATION FOR THE DESIGN OF A KEY LOOK WITHIN IT’S TREND.

REBALANCE  
AREA OF FOCUS: THE MIND
PRODUCT CATEGORY: ACCESSORIES

REBOOT
AREA OF FOCUS: THE BODY
PRODUCT CATEGORY: FOOTWEAR

REBUILD
AREA OF FOCUS: THE ENVIRONMENT
PRODUCT CATEGORY: HOMEWARES

danika.morris@live.co.uk
07415813173
@_danikamorris
WWW.INSTAGRAM.COM/danikamorris