Elisha Ronald

Fashion meets travel. The new age of experiences, culture and adventure finally has a collection which combines practicality with style. Roam is an innovative brand adhering to a gap in the current market. Appealing specifically to millennial females aged around 18-30. Although the products made by the brand can be solely used for fashion purposes, the unique selling point of Roam is the benefits of the products being multi-purpose with desired travel characteristics. Roam’s first collection is the dream capsule range for any adventure seeking female. Including both clothing and accessories that feature travel worthy characteristics throughout. Particularly combining comfort, smart fabrics and design for the perfect travel ensemble.

elisha.ronald@northumbria.ac.uk
07588505445