Print is the main focus for all of the collections presented. Garments are digitally printed with graphic designs. Elements of screen print have been added to build texture and create a personal and different design for each of the garments. The collaged prints are unique and adapting them to fashion garments has created a new element to printed textiles. Bold colours are mainly used in these collections to catch the attention of the target customer.
Inspiration for the prints are taken from popular culture such as music, architecture and art. The prints are aimed to appeal to customers who are looking for something differnent and eye catching and who want to stand out from the crowd.