Planet Et Al is based first and foremost on Fashion Activism. The name Planet Et Al translates to Planet and others, and intends to reflect the brands focus on the environment.
Planet Et Al’s unique selling point focuses on communicating activist messages, with an aim to act as a vehicle for positive change in a fun and exciting way. It will promote fashion that explores important messages and values about the environment, such as the glaciers and the rainforest. The brand strives to convey these messages through the medium of printed apparel. It will raise awareness without adhering to the expected and dated image of ‘eco/green fashion’.
Planet Et Al is targeted at the 21-31 age bracket, as they can best promote future environmental change.