CRIME PREVENTION: DECRIMINALISATION AND THE RIGHT TO LIVE A HEALTHY LIFE. WE ARE A COMMUNITY. WE ARE A FAMILY. WE RAISE AWARENESS OF THE BENEFITS OF MEDICAL CANNABIS. WE ARE THE VOICE FOR THOSE WHO ARE SUFFERING AND IN PAIN. WE ARE NOT THUGS, WE ARE NOT CRIMINALS. WE ARE STRONG IN OUR BELIEFS. WE ARE THE NEIGHBOURHOOD WATCH.
WE ARE HEALERS NOT DEALERS.
‘Healers Not Dealers’ is a consumer-led and conceptual, activist fashion brand that targets the Millennial generation: men aged 23-35 years. The brand recognises the efforts made by those campaigning and protesting for medical cannabis across the world, and aims to implement social and political change through fashion. The perception of ‘Healers Not Dealers’ is highly influenced by its concept: Grandma’s Neighbourhood Watch. Not your average Neighbourhood Watch, this collection is about crime prevention: decriminalisation and the right to live a healthy life. The launch collection offers ultra-cool luxury menswear that is unique, creative and empowering due to its quirky prints and military influences, making this an exciting proposition for consumers. Inspiration for this luxury collection is taken from the Guardian Angles of New York City and the American street gangs of the late 1960’s, 70’s and 80’s that promoted peace rather than violence in the South Bronx. The oversized denim jacket and flared jeans from these eras inspired the silhouette for the collection. The A/W launch collection is military influenced, with a combination of durable tough fabrics contrasting with delicate soft fabrics. These fabrics are printed using the devoré technique, these prints reference cancerous brain scans, tumour tissue and architecture.