Aura is a consumer-led, luxury womenswear brand that believes people from different cultures, differing in age and ethnicity can come together through shared values and beliefs. The brand aims towards and values any women who dares to seperate themselves from seasonal trends and share their personalities with the world through dress.
This seasons concept for AW/20 is inspired by the celebration of life looking into how people from all walks of life celebrate theirs through bucket lists, acts of commemoration and experience. Colour is a major influence towards the collection representing passion, excitement and energy. The collections details are influenced by bucket list pointers from parachuting and travel through to peoples shared experiences and adventures around the globe. The collection is a celebration in itself and is a message to not take life so seriously.