Laura Donaldson

YUKIMI is a new print focused fashion skiwear brand on the market offering the affluent 18-25 year old consumer a high end skiwear collection focused
 on fitting the female form. The first collection portrays the essence of YUKUMI, and the bold and bright print celebrates westerners’ exaggerated depictions
of Japan. It draws on experiments with new silhouettes to break the boundaries of the boxy standard puffer silhouette with lively, cheerful colour blocking
that offer the skiwear market an alternative amongst the competition, who commonly resort to the ‘shrink it and pink it’ approach in relation to female skiwear.