Adapt is a women’s swimwear label that illustrates elegance through a new form of camouflage. Focusing on the sub aqua environment, print and laser cut will be a major contribution to the design. All aspects beneath the surface of the water will enhance marine life and represent how the 16-24 age market should be portrayed through swimwear.
Finding a compromise of creating camouflage swimwear will hopefully change perceptions of the on going issue of exposure. Bringing back the one-piece will give swimwear its identity.
Formulating into three shapes, colours and print provides the consumer with a preference of choice regarding comfort. Laser cut is an essential to the design as the swimwear still needs to be flattering but also able to perform.