natalie heaver

ADAPT - Concept Development - Sportswear

The level of air pollution across the globe is affecting the health of the human race. Adapts concept collection consists of urban performance wear for women, with masks incorporated into the garments themselves, rather than as a separate entity. The aim of Adapt is to look to the future, creating clothing solutions for environmental issues that could worsen as time goes on.

Be prepared, act now.

Natalie is a conceptual clothing designer, focused on making a visual statement that will one day be put into practice. She is influenced heavily by technology, anatomy and the future, combining these themes to create striking concepts with an apocalyptic feel. Her main skills lie in print design, pattern cutting, illustration, CAD and textile development, but she loves all aspects of design and thrives when presented with a challenge.