Rebecca Crane

Global warming is inescapable. Having dominated headlines for years, sea levels continue to rise and demolish planet Earth. There is global concern over
this matter and an increasing pressure on a variety of industries to lower their carbon footprint and become eco-friendlier. Is the fashion industry moving fast enough to become eco-friendly?

This FMP’s mission is for Immerse - a new contemporary fashion brand – to create New Depths, a Spring/Summer collection for female Millennials who have a love for eco-fashion.

New Depths will be a cotton collection, with eco-friendly trims and fastenings. Inspiration from the underwater world will bring a bright array of colours, with features of embroidery and large silhouettes to echo the exciting sea corals and plantations.