-R-D-W- is a conceptual womenswear brand, who strive on the importance of self-expression, in particular through print and illustration. Taking inspiration from the theory of animals having recognisable textures and pattern, how would humans express themselves if they wore their personality traits. With futher investigation of how animals adapt in their ‘skin’, leading to researching the human form and how people use clothing to express themselves in different situations.
Thus leading to -R-D-W- marketing themselves as ‘wearable art’. In regards to the heavy presence of fast fashion and social media, encouraging people to live in a disposable world, with the idea of having an ‘online-ego’. The collection focused on creating personalised items which would endeavour to ensure the garments created a sentimental feeling.