I have chosen to specialize in Swimwear as it is something that I feel is under explored and I have experience in working for a luxury swimwear brand as I worked for Melissa Odabash during my placement year. I like to specialize in Womenswear, but would be happy to work in any areas. I loved working with the PR side of fashion whilst on placement and that would be something I would be interested in doing post graduation.
My final major project is a luxury swimwear brand inspired by the 60s, 70s and 80s fashion and art, targeting a niche market of glamorous affluent women. The concept was formed by recognizing there is a gap in the market for high end glamorous swimwear and a growing market for holiday wear, exploring its potential and utilizing its existing opportunities. The aim is to provide a luxury brand for female holidaymakers that always want to look their best on vacation.
It is high quality product constructed in the finest Italian swimwear jersey and beautiful trimmings, that set the designs apart from any other brand.