AndSoSheDid is a sport-luxe, textile-focused, lifestyle brand designed to encourage proactive and career driven women aged 29-39, to form a healthy work life balance. The Brand encompasses delicate, floral, loungewear-like prints with that of a sports sihouette and fabrication to provide a range of garments that aim to encourage active lifestyles and fitness while appreciating quality time to relax. The collection provides versatile clothing that can be interchanged; taking the consumer from active daywear through to casual eveningwear. Each garment is personalised with a herbal tea bag attached to the swing tag; thus promoting both a healthy lifestyle and adding a personal narrative to each product. AndSoSheDid caters for the ‘urban woman’. She is always on the go and trying to balance her work and leisure time with healthy eating, yoga and pilates. She wants the comfort of luxury loungewear with the performance from sportswear but without compromising on style, and this is exactly what AndSoSheDid has to offer.