The name Lâr means: a body of traditions and knowledge, passed from person to person by word of mouth. Lâr takes the traditions from a culture and turns it into a trend.
For Spring Summer, 2017Lâr has presented three trends:
Ethnikis, the concept came from Greece bright colours of nature and building.
Al-Maliki, In the middle east they have had dust storms in the past years and this is where the inspirations came from
ALKebulah: In Africa they have a belief of spiritual beads that it would bring them good luck. Lâr took that trend and made it modern by mixing the beads with prints.
The aim of Lâr is cultural ethics as to deal with morality and integrity for the value of culture, which differs from culture to another.