Yvonne Julian

Built is an eco-friendly denim womenswear brand, stepping away from fast fashion and into the new age of buying well-made pieces that won’t be subject to ‘throw away’. The collection aims to change the way the 18-35 consumers think about fashion and responsibilities. Kate Fletcher’s term, ‘slow fashion’ will be key in exploring the design process, with longevity as the main focus. The projects design process is slowed down and highly durable, long lasting fabrics are used to promote the idea of ‘buy well, buy less.’ Taking initial inspiration from the construction and shapes of buildings, Made to last aims to take a similar approach within pattern cutting using a combination of denim fabrics, tailored to last in terms of both style and longevity.